Selling Subscriptions: Building Excitement and Momentum Before Open Cart (2 of 4)

When people think about offering a subscription, they usually focus on how to sell it once it’s available—but that’s only part of the picture.

Here’s the truth: if you want to sell your subscriptions (and sell a lot of them), you can’t wait until they’re live to start talking about them. In the last article, we covered the first critical step: planning your launch and intentionally setting a date. But once that’s set, your next job is to start building momentum well before the cart opens.

I call this the runway. It’s about