You’ve seen the Pinterest-perfect roadside stands — a table filled with jars of wildflowers, baskets of fresh produce, bundles of herbs, maybe even homemade cookies or farm-fresh eggs. It looks charming, simple, and… doable.

And maybe you’re thinking: I could do that.

Roadside stands can be a great way to sell what you grow or make on your terms — whether it’s flowers, honey, baked goods, or veggies. But before you throw up a pop-up tent or prop a cooler by the road, there are a few key things to think through.

This guide walks you through the essentials of setting up a roadside stand — from location to pricing to permits — so you can start off right and build something that actually works.

Setting up a roadside stand is one of the most flexible, low-overhead ways to sell what you grow or make—whether that’s fresh flowers, produce, honey, baked goods, handmade crafts, or a mix of everything. But while these self-serve setups offer convenience and charm, they can also come with an unfortunate risk: theft.